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SPRMRKT is a 450m2 concept store located on Rozengracht 191–193, Amsterdam since 2003. The store houses a broad selection of ready-to- wear collections designed for men and women, a bookshop and pop-up events. The goal of a concept store it is to set up an experience of exploration and discovery by the customer through a number of suggestions, from both the variety of products on display, both the architecture of the environment itself.